Lowe's vs. home depot Essay Example | Topics and Well Written Essays - 500 words

Lowes vs. property depot - Essay Exampleas become easy for the guests to become aware of the product flesh out including its availability at competitive prices which has precipitated the need to develop a whole bleak perspective for a new securities industrying technique.Lowe and Home Depot, both deal into the various aspect of home dcor and accessories get together all their customers home improvement requirements. But the major factor that impacts their sales is the subtle differentiation in the segmented market. While Lowe is more focused towards the needs of its women clients with its accessories for finishing touches on the decorating projects, Home Depot, with its wide varieties of do it yourself products caters more to men, contractors and serious DIY customers.Home Depot has a better competitive image primarily because it has wider customer base and more branches spread across region than Lowe. In the current environment of recessive trends and extremely competitive bu siness compulsions, it has also realized the need to expand its product line to target elongated market segmentation. Indeed, today the markets wealthy person been designed to cater to the system as a whole alternatively than exclusively to the customer. The need has risen so as to accommodate the growing demand from the new market segment that has come up with the advent of new technologies. The inter-dependence of the various elements within the system with its inherent competency to complement each other has helped establish a market that is sustainable as well as mutually satisfying.While the segmentation helps to create a niche in the market. The mixed segmentation is enormously popular in the contemporary times and gives a big leverage to the companies to plan its market schema in a more flexible manner and successfully introduce their products in a new market. Customer satisfaction through creative inputs and introduction of people-centric policies and plans that would meet the challenges of the changing social patterns and its changing demands, have